Identifying Problems & Barriers: Christmas Light Display

Identifying Problems & Barriers: Christmas Light Display

December 10, 2015 by

Creative ideas don’t happen magically. They come about when we identify problems to solve and address the barriers to those problems.

Church communicator and Certification Lab instructor Phil Bowdle talks about one such problem at his church—many people didn’t know where their church was located—and how they solved it—a Christmas light display that would attract thousands of people to their church.

This is one of the topics covered during our Certification Lab.

What are the problems we’re trying to solve and what are the barriers to solving those problems?

Watch as Certification Lab instructor Phil Bowdle talks about identifying problems:

“Creativity is not usually some incredible idea people thought of out of nowhere. It can often come from answering the question what’s the problem we’re trying to solve. So the two questions I ask almost every day are what are the problems we’re trying to solve and what are the barriers to solving those problems. So creativity takes root with in that.” -Phil Bowdle

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Certification Lab

Post By:

Kevin D. Hendricks


When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998 and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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