This isn't a practical or how-to guide for social media. It's about why. Why your church needs to adapt to a new medium. If you want to succeed with social media, you need to figure out your big idea. Ironically, this advice has little to do with new technology.
The woes and wins of church communication. Struggling with communication failures but ultimately winning with a successful campaign.
"It felt like some people wanted to tie miscommunication to an agenda by me, the pastor, and the leaders of the church."