Every week I hold online office hours and answer questions from folks like you. This week we look at how much church communication social media directors should get paid. (Seems like the earlier office hours question got some of you thinking!) I give my opinion on how to get a vibrant social media campaign started in your church. Take a look and be sure to join me every Wednesday from 2-4 p.m. CDT for online office hours!
Hey there, what is a competitive salary for a social media coordinator for a large church? Also, how important is it to have a full time person employed to run the social media for the church?
My answer: Oh boy. Great, great questions.
As for the salary, again the setting of your church determines the range, but I think anything less than $40,000 would be settling.
I’ll underscore that with the fact that the leadership of this church (or any church, really) may not be on board with a social media position yet. That’s OK. Continue to sell the vision and tweak your job description as needed.
As you might guess, I believe it is vitally important for churches to have someone(s) on staff who understand social mediums and the part they play in the larger church communications discussion. For a breakdown on church communication strategy, go here:
I attend a church that gets 5,000+ attendees each weekend. They’re on Facebook and Twitter but don’t utilize it correctly. What are some pointers you can give me to convince my church leaders that a full time social media coordinator is beneficial & even needed?
My answer: Ask for an experiment. Tell them you’ll do the hard work of making the social media work for a month and then you’ll reevaluate.
Do a bang-up job and make sure they know it. Take stats both before and after and show them what you’ve done in that month. Give them real-world stories if you can. Anything to show the value of having a vibrant social media community.
If that is met with resistance, even a little bit, I’d recommend looking for a new place to work. I know you said you attend there, but it sounds like you’d be trying to look for a job there? If they aren’t open to a one-month experiment, your climb up the hill will be long, frustrating and painful. Trust me.
Thanks for the great questions everybody! Hopefully this information will help you get from where you are to where you want to go. See you next time. Oh, and by the way, go get Outspoken for more great insights from other church communication professionals!