Last week LifeWay Research put out two reports on how churches use technology. The first covers how churches use the web and the second covers how churches use social media. The reports were covered by USA Today. LifeWay blogger Ed Stetzer also offers his own recap.
Among the interesting stats…
- 47% of churches actively use Facebook.
- 20% of churches use social media tools included in church management software.
- 40% of churches don’t use any social media tools.
- Bigger churches are more likely to use Facebook: 81% of churches with 500 people or more use Facebook, compared to 27% of churches with fewer than 50 people.
- 78% of churches have a website.
- Less than half of those churches use their site for interactive purposes (prayer requests, event registration, streamlining church processes).
- 15% of churches update their site more than once a week.
- 40% update it once a week.
- 42% update it once a month or less.
- 7% update it once a year.
- Limited staff time (46%), limited financial resources (41%), limited volunteer time (39%) and lack of interest or demand (35%) keep churches from providing more online content and services.
“Our Web page is an extension of everything we do,” says Marotte. It also offers live chat online prayer available a few hours a week, “just like when you go to church and there’s someone there to pray with you.”