Message trumps art. I know that’s not the message I’m normally chanting. I’m normally talking to pastors about how the church needs to once again reclaim the place of being the most creative place on the planet. And while I wholeheartedly believe we should be bringing a new layer of creativity and art to Sunday morning, we can’t lose the message in it. I’m talking to the creative today.
This video is a good example of something very artistic and creative, but something off message.
This does not make me want to buy Legos. It does make me want to file a restraining order against the Lego man.
So how do we avoid this? By asking yourself a few questions as you look and develop your artistic statements:
Who am I talking to?
In the video they seem to forgot that 1) Legos are for kids to enjoy and imagine with, and 2) that scary men stealing toys scare them.
What is your message?
You can’t stay on message if you don’t know what the message is. Too often we jump head first into a project, we have the series title and we don’t dig in deep enough to know what the pastor is trying to say. Spend time with the scripture, find out what the core take home is, what is the one message.
This may challenge both you and the pastor but will pay off big time.
Can you hear the message?
While I am a big proponent for bringing that artistic layer to Sunday morning, it can not overpower the message. Do they see the big props, huge lights and beautiful design but miss the message? Then turn it down.
When we do this we begin the process of molding a message and art together. The two have to work together, ensuring that the message is primary. This is the craft of communication.