This is part 1 of a 5-part series on using Facebook for churches.
Even though the team I serve with is amazing, I have to say that getting this social media thing right has been a battle, specifically with Facebook. A lot of it was my own insecurity, because I am not an expert by any stretch of the imagination. Once I got over that, though, I started getting more confident and felt ready to establish goals for the church and staff (and inspire them to use it!).
The biggest hurdles were the preconceived notions people had about Facebook. I heard everything from, “I don’t have time for that nonsense,” to “I don’t care what people have for lunch everyday,” and “I don’t want people knowing every detail of my life.” I realized that most of this was coming from people who hadn’t even looked at Facebook.
Rather than beg, I started gathering stories and talking about Facebook every time we were together as a staff. Whenever it came up in conversation, I was ready with a real-life example. Before I knew it, I wasn’t the only one sharing stories.
That was my first and most important victory. Get your church staff to care about Facebook by sharing why it matters. Share the stats and share real life stories of how Facebook can help your church connect.