If you’re flipping through the December 2007 issue of How magazine you might see something familiar–this site. There’s a screenshot of Church Marketing Sucks on page 104 in an article about Christian design and marketing. The story includes a few quotes with our own Brad Abare, as well as a few other players who are helping churches and Christian organizations communicate better.
My favorite quote (aside from Brad’s, of course), is Rene DeHaan-Canetti, executive director of Nooma:
“You can’t separate the design from the content. If it’s not consistent, it’s detrimental. From the color palette to every single word in our films, we make sure that it’s a reflection of our choices.”
Bam. Marketing happens and marketing matters.