I thought it was rather interesting in Jakob Nielsen’s Top 10 Blog Design Mistakes (check out our take) that he gave an example from the world of church marketing.
Under his section on Nondescript Posting Titles he offers examples of good and bad headlines. Under the good headlines he includes “Ice cream trucks as church marketing,” which sounds awfully familiar. The story was in the USA Today, so I suppose we shouldn’t be surprised. But it is cool to see more people aware of church marketing.
Nathan Smith
October 18, 2005
That’s an interesting observation. It’s good to see that web/marketing affect church/world, and vice versa. It’s cyclical, and beneficial to the church I think. We can learn from how the world does things, while still being “In and not of.”
Nate
October 19, 2005
I read that yesterday on his site. I though it very interesting to say the least! I agree with Nathan, in that its good to see some exposure, and that we can be effective communicators to the world while not being OF the world.