Here at Church Marketing Sucks I think we're only guilty of the second one. Some of the others may be open for debate, but I think we usually do fairly well.

For churches or pastors who are blogging, a few of these are especially important. An author bio and photo give credibility and personality. Your church members may know who you are, but visitors don't. Publishing frequently is also important in order to build an audience. If you post infrequently visitors will think you're just out of date and members will never bother to visit your blog.

Some of the navigational suggestions are good. I've always thought blogs have poor menu designs and the old calendar has to be coolest looking useless navigation system ever. I've deleted those from all my blogs. Here at CMS we try to include more helpful navigation links, offering some "classic hits" in the sidebar and more options at the bottom of the homepage so you don't have to scroll back to the top.

The problem is that it's often hard to improve a blog's navigation unless you know enough code to rework the templates. That's probably not the case for most blogging pastors.

(link via eMinistryNotes)