For quite some time now I’ve been thinking a lot about the future of the church in terms of the makeup of its staff and personnel. More specifically, I’d like to predict two positions that do not exist now, but within the next 5-10 years, will exist in every church of affordable size.
Say hello to the:
- Pastoral Director of Design & Marketing
- Pastor of Philosophy & Ethics
The second position is another post for another day (perhaps another blog). The first position is where I focus my attention and begin to get real jazzed about the potential.
It seems I am not alone in my thinking. Kevin posted an interview yesterday with church creative director, Ryan Hartsock, from Four Corners Community Church. On March 8, Micheal Felker made a comment on his blog about a conversation he had with a “ministry buddy” of his. “Mark my words, the next ministry position will be a person with a design degree whose job it is to advertise.” I’m sure there are many others who could opine on this topic.
In order to communicate with their communities and capture the eyes and ears of all generations, churches must make this position a priority. The culture is demanding it. In a world that continually seeks to engage and enrage our senses, the church can be the leaders in excellent communication and marketing practices.