Seems a bit more commercial than many of us prefer, though it also sounds just like the stories you hear of a church opening a Starbucks in the foyer (is that just urban legend, or has it actually happened?).
Can the church piggyback on other businesses to draw in “customers”? Is that effective brand synergy, or is it just diluting God?
What’s better: A perfectly blended triple-shot espresso from a corporate behemoth, or a bland cup of black joe from Mrs. Gunderson who has made the church’s coffee for thirty years? Not being a coffee junky, I’m apt to side with Mrs. Gunderson, but I don’t know if there’s a right answer. I think it might come down to what fits a particular church better. Are you a home-grown, do-it-yourself bunch, or a no-nonsense, let’s get to work crowd with impeccable taste?
Either option says a lot about your church. The important thing is to ask the question.
As a side note, it’d be interesting to plot the marketing impact of food for the church, from coffee hours to potlucks (someone has already compared the liturgy to Starbucks).