The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Archive for the ‘Philosophy’ Category
Echo, God As Second Banana
“Christianity is a demanding and serious religion. When it is delivered as easy and amusing, it is another kind of religion altogether.” —Neil Postman The second annual Echo Church Media Conference ...
The Episcopal Church: Come Watch Us Argue Over Gay People
Forget I Am Episcopalian. The Episcopal Church has a new marketing slogan: “Come watch us argue over gay people.” OK, not really. But wouldn’t it be funny? I came across this ...
We Are Evangelists
A recent U.S. World News & Report article we already covered included a quote I’d glossed over. It comes from the director of communications for the Episcopal Church, Anne Rudig, ...
Quotes on Church Marketing
The Star Tribune recently offered a take on religious marketing, exploring whether or not religious groups are going overboard. The article has a token quote talking about consumerism and the ...
Marketing Myths
Recently, Kem Meyer mentioned an article from Chief Marketer entitled 7 Marketing Myths CMOs (and Their Bosses) Gotta Stop Buying. I think myth numbers five and six hit the closest to ...
Homeless Marriage, Church Marketing and Simplicity
Somewhere along the way down this road of the church in America, we picked up some buzzwords. Then, those buzzwords picked up some baggage. Things started one way, but they ...
Church Copycats
Recently, I came across Godwitter.com via the xpirimental blog. My palms became sweaty, my heart sped up, my stomach twisted and my mind went back to the service formerly known ...
Advertising Age Explores Church Marketing
The fundamental principles of church marketing have been explored here exhaustively. But it’s always good to keep getting back to the basics and exploring the building blocks of church marketing. ...
The Failure of Church Marketing
In a recent article published on wrecked.org, Jonathan Foster takes some shorts at church marketing. The article is entitled The Failure of Church Marketing, and he goes through a fairly ...
Marketing the Church or Your Church?
Marketing guru Seth Godin has an interesting post (as usual) about whether you should be marketing for your category in general or for your specific product over the competition: Confusion sets ...
This Isn’t What I Ordered
I love a menu with lots of pictures, I’m much more apt to order what looks good than what sounds good. I’m a visual guy, that’s just how I’m ...
Mark Batterson on Church Growth
The lion-wrestling, wild goose-chasing, Church Marketing Sucks-supporting Mark Batterson had some insightful comments to add to our recent discussion on church growth. He talked about outcomes vs inputs in a recent ...
Seth Godin Asks: Is Marketing Evil
Marketing guru Seth Godin asks the question “Is Marketing Evil?” in one of his latest posts. Seth starts by saying that marketing, done well (aka that doesn’t suck), will: 1. Tell ...
Dallas Willard on Church Growth
In a post last week we tried to generate some thinking and discussion on church growth. Ryan Guard offered this nugget from Dallas Willard’s The Divine Conspiracy: “We may not soon ...
