One of the unstated rules in the church world when creating visual communication pieces--especially when visuals call for pictures of people--is to make sure everything looks diverse.
Catalyst One Day is coming to Seattle Aug. 26. We’ve got free tickets and lessons about how regional differences can change our communication strategy.
Church size matters. Well, not really, but it can have an interesting affect on the spiritual beliefs of a congregation.
Despite the persistent perception that mega-churches somehow water down the ...
Many pastors still think technologies haven’t caught on or that investing in social media isn’t worth their church’s time. Next time you hear that from someone, perhaps you could share ...
Here’s an oldie but a goodie: Over at Church Relevance Kent Shaffer answered a question about why people pick a church. He shares the results of three different studies, but ...
Jeff Goins recently posted at Wrecked for the Ordinary entitled Marketers, Quit Hijacking Our Communities.
In it, he makes some great points regarding marketers’ obsession with numbers and metrics. I’ll give ...
It’s not marketing news per se, but the Associated Press reported last week on a study looking at the differences in contemporary megachurches and their smaller Protestant counterparts (minichurches?). Anyone ...
Christianity is no longer the default faith for Americans, according to half the population. And apparently Christians are leading the charge in that belief.
A Barna survey released back in January ...
For the past two years, I have been conducting research on Internet ministry. This has included one-on-one interviews with leaders in the field, case studies, the development of my ...
Adweek, one of the trade pubs for the advertising industry, had an opinion piece by Deborah Morrison in their September 29 issue. Morrison is a professor of advertising at the ...
Looking for a church web site overhaul? Or do you know a pastor who needs to be looking for a site overhaul? IDEA has released a study titled Factors That ...
Last year at MinistryCOM, it was a delight to hear Shawn Wood‘s keynote titled “Brand Schizophrenia”. Shawn is the experiences and creative communications pastor at Seacoast and a new author. ...
This is the last of my three guest posts here at Church Marketing Sucks on the best practices for Internet ministry. In my first post, I explained how my research ...
In this series I am previewing some preliminary results of my research into the best practices for Internet ministry. In my first post in this series, I suggested that churches ...