Archive for the ‘Brand & Identity’ Category

Firestarter: Know Who You Are
November 10, 2010

Firestarter: Know Who You Are

Luke Dusek, from Firestarter recipient Bloom in St. Paul, Minn., shares a video lesson in knowing who you are as a church.

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Filling in the Gap: 4 Logo Lessons for Churches
October 12, 2010

Filling in the Gap: 4 Logo Lessons for Churches

Lessons in logo design from Gap’s redesign flub that turned a 20-year-old logo into an Internet joke.

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The Diversity Filter
August 11, 2010

The Diversity Filter

One of the unstated rules in the church world when creating visual communication pieces--especially when visuals call for pictures of people--is to make sure everything looks diverse.

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brand-identity Article
March 1, 2010

Follow the Leader: More Jesus, Less Personality Pastor

Every church’s brand has a face. And that face belongs to its head pastor. Yes, other components help define the brand: its logo, its graphic standards, its facility, its style ...

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brand-identity Article
November 4, 2009

Church Logos: The Good, The Bad & The Ugly

COLLIDE magazine covers church logos and has a boat-load of good advice. We already mentioned it on Twitter, but it seemed worth the extra attention. Some of the advice is ...

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brand-identity Article
October 26, 2009

The Branding Process: Start to Finish

Designer Von Glitschka recently shared his experience doing a branding/identity project for Northwest Church in Shoreline, Wash. He shares the many iterations the design went through as well as some ...

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brand-identity Article
August 12, 2009

Your Slogan/Name Is Not A Strategy

It appears Radio Shack is attempting to rebrand itself as “The Shack.” They say it’s what their friends call them. Have you ever met a friend of Radio Shack? I ...

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brand-identity Article
June 22, 2009

Build Awareness or Meet the Need

I got a call last week from a husband and wife team who are launching a new business going after people who own RVs/trailers. With boomer mobility on the rise, ...

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brand-identity Article
June 16, 2009

Finding Your Focus

Recently, Brad Abare asked you to pick one. Richard Reising had the same thing to say in different words in a post on Beyond Relevance. The article is a great ...

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brand-identity Article
June 10, 2009

Pick One

You can’t be the urban church and the rural church.You can’t be the men-friendly church and the women-friendly church.You can’t be the advocate and the antagonist.You can’t be the funny ...

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brand-identity Article
February 18, 2009

Another Lesson from Starbucks

Starbucks is often used as an example within the world of church marketing. They have an experience, they knew how to tell their story. Yes, I said “knew how to tell ...

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brand-identity Article
February 11, 2009

Churches Could Learn From Dentyne

Last fall I wrote a four-part series called “The Illusion of Community.” I talked about online community networks, building community in our weekend gatherings, why community ‘online’ and ‘offline’ might ...

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brand-identity Article
October 13, 2008

Brand Value Versus Brand Recognition

I got an e-mail from a friend with a quote in it, and then I realized Tony Morgan posted the same thing a few days ago. It’s a quote from ...

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brand-identity Article
September 4, 2008

Advice for Soul Searching

In the midst of all my “soul searching” rants of recent weeks, most notably the Bastards With Bibles series, I’m getting a decent amount of inquiries asking “How do we ...

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brand-identity Article
August 25, 2008

More Identity Struggles

Last week I had the opportunity to speak at the Echo conference in Dallas, Texas, with a few hundred church media artists. I presented a spoken version of my “Bastards ...

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