The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Archive for the ‘Brand & Identity’ Category
Creative Missions 2016: Branding
Branding visually communicates who the church is and what it does. It encompasses logos, connection cards and, yes, the age-old bulletin.
The Importance of Finding the Right Audience on #cmschat
Last night's #cmschat on Twitter covered the church's greatest marketing opportunity—customer service.
Outstanding Church Customer Service on #cmschat
Last night's #cmschat on Twitter covered the church's greatest marketing opportunity—customer service.
Why Christian?: People Want to Know Why We Believe
The question—why Christian?— is one of the most important questions churches can ask. The answer is literally the great commission.
How To Rebrand Your Church on #cmschat
During Thursday's #cmschat on Twitter, we talked about church brands and tips for creating and maintaining good brands. What kind of brand does your church have?
How to Create a Compelling Sermon Series on #cmschat
Last night's #cmschat on Twitter covered how a communications team can help create a compelling sermon series.
Church Branding on #cmschat
The #cmschat community shares insights and wisdom on church branding, what it is, why it's important and how to do it effectively.
Design Basics: How to Win With Simple & Consistent Branding
Good branding makes for good design. The more you can refine your brand, the better your design will be.
The Why & How of Church Names
A church name is no small thing. We talk about why church names matter and share three tips for rethinking your church's name if it comes to that.
How to Create a Brand Style Guide
Communicate your brand consistently and bring legitimacy to your communication by developing a set of standards known as a brand style guide.
Branding & the Local Church
A collaborative church effort in Charlotte, N.C., showcases the practical need for churches to develop branding.
Branding Overload? You Need a Brand Overlord
Is your church suffering from brand overload? Instead of branding every ministry, you need to focus on your church's overall brand.
Relentless Branding
A lesson in relentless branding from clothing retailer Old Navy. Despite being obnoxious, their commercials communicate a clear and recognizable brand.
Fun with Brand Standards
Ambert Rodriguez made a great video threatening bodily harm to anyone who didn't follow the church's brand standards. We talked with Ambert to go deeper on branding.
