Archive for the ‘Brand & Identity’ Category

How To Rebrand Your Church on #cmschat
No Comments » August 15, 2015

How To Rebrand Your Church on #cmschat

During Thursday's #cmschat on Twitter, we talked about church brands and tips for creating and maintaining good brands. What kind of brand does your church have?

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How to Create a Compelling Sermon Series on #cmschat
No Comments » June 5, 2015

How to Create a Compelling Sermon Series on #cmschat

Last night's #cmschat on Twitter covered how a communications team can help create a compelling sermon series.

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Church Branding on #cmschat
No Comments » March 27, 2015

Church Branding on #cmschat

The #cmschat community shares insights and wisdom on church branding, what it is, why it's important and how to do it effectively.

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Design Basics: How to Win With Simple & Consistent Branding
2 Comments » April 7, 2014

Design Basics: How to Win With Simple & Consistent Branding

Good branding makes for good design. The more you can refine your brand, the better your design will be.

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The Why & How of Church Names
3 Comments » January 8, 2014

The Why & How of Church Names

A church name is no small thing. We talk about why church names matter and share three tips for rethinking your church's name if it comes to that.

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How to Create a Brand Style Guide
1 Comment » September 23, 2013

How to Create a Brand Style Guide

Communicate your brand consistently and bring legitimacy to your communication by developing a set of standards known as a brand style guide.

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Branding & the Local Church
4 Comments » June 18, 2012

Branding & the Local Church

A collaborative church effort in Charlotte, N.C., showcases the practical need for churches to develop branding.

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Branding Overload? You Need a Brand Overlord
15 Comments » January 9, 2012

Branding Overload? You Need a Brand Overlord

Is your church suffering from brand overload? Instead of branding every ministry, you need to focus on your church's overall brand.

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Relentless Branding
2 Comments » January 4, 2012

Relentless Branding

A lesson in relentless branding from clothing retailer Old Navy. Despite being obnoxious, their commercials communicate a clear and recognizable brand.

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Fun with Brand Standards
3 Comments » July 18, 2011

Fun with Brand Standards

Ambert Rodriguez made a great video threatening bodily harm to anyone who didn't follow the church's brand standards. We talked with Ambert to go deeper on branding.

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The Essence of Your Church
9 Comments » February 23, 2011

The Essence of Your Church

What is the essence of your church? What's the one big idea that sums everything up and communicates who you are as a body of believers?

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Firestarter: Know Who You Are
1 Comment » November 10, 2010

Firestarter: Know Who You Are

Luke Dusek, from Firestarter recipient Bloom in St. Paul, Minn., shares a video lesson in knowing who you are as a church.

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Filling in the Gap: 4 Logo Lessons for Churches
12 Comments » October 12, 2010

Filling in the Gap: 4 Logo Lessons for Churches

Lessons in logo design from Gap’s redesign flub that turned a 20-year-old logo into an Internet joke.

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The Diversity Filter
11 Comments » August 11, 2010

The Diversity Filter

One of the unstated rules in the church world when creating visual communication pieces--especially when visuals call for pictures of people--is to make sure everything looks diverse.

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brand-identity Article
18 Comments » March 1, 2010

Follow the Leader: More Jesus, Less Personality Pastor

Every church’s brand has a face. And that face belongs to its head pastor. Yes, other components help define the brand: its logo, its graphic standards, its facility, its style ...

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