The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ

Archive for the ‘Brand & Identity’ Category

Design Basics: How to Win With Simple & Consistent Branding
1 Comment » April 7, 2014

Design Basics: How to Win With Simple & Consistent Branding

Good branding makes for good design. The more you can refine your brand, the better your design will be.

Read More

The Why & How of Church Names
2 Comments » January 8, 2014

The Why & How of Church Names

A church name is no small thing. We talk about why church names matter and share three tips for rethinking your church's name if it comes to that.

Read More

How to Create a Brand Style Guide
1 Comment » September 23, 2013

How to Create a Brand Style Guide

Communicate your brand consistently and bring legitimacy to your communication by developing a set of standards known as a brand style guide.

Read More

Branding & the Local Church
3 Comments » June 18, 2012

Branding & the Local Church

A collaborative church effort in Charlotte, N.C., showcases the practical need for churches to develop branding.

Read More

Branding Overload? You Need a Brand Overlord
15 Comments » January 9, 2012

Branding Overload? You Need a Brand Overlord

Is your church suffering from brand overload? Instead of branding every ministry, you need to focus on your church's overall brand.

Read More

Relentless Branding
2 Comments » January 4, 2012

Relentless Branding

A lesson in relentless branding from clothing retailer Old Navy. Despite being obnoxious, their commercials communicate a clear and recognizable brand.

Read More

Fun with Brand Standards
3 Comments » July 18, 2011

Fun with Brand Standards

Ambert Rodriguez made a great video threatening bodily harm to anyone who didn't follow the church's brand standards. We talked with Ambert to go deeper on branding.

Read More

The Essence of Your Church
8 Comments » February 23, 2011

The Essence of Your Church

What is the essence of your church? What's the one big idea that sums everything up and communicates who you are as a body of believers?

Read More

Firestarter: Know Who You Are
1 Comment » November 10, 2010

Firestarter: Know Who You Are

Luke Dusek, from Firestarter recipient Bloom in St. Paul, Minn., shares a video lesson in knowing who you are as a church.

Read More

Filling in the Gap: 4 Logo Lessons for Churches
12 Comments » October 12, 2010

Filling in the Gap: 4 Logo Lessons for Churches

Lessons in logo design from Gap’s redesign flub that turned a 20-year-old logo into an Internet joke.

Read More

The Diversity Filter
10 Comments » August 11, 2010

The Diversity Filter

One of the unstated rules in the church world when creating visual communication pieces--especially when visuals call for pictures of people--is to make sure everything looks diverse.

Read More

brand-identity Article
18 Comments » March 1, 2010

Follow the Leader: More Jesus, Less Personality Pastor

Every church’s brand has a face. And that face belongs to its head pastor. Yes, other components help define the brand: its logo, its graphic standards, its facility, its style ...

Read More

brand-identity Article
2 Comments » November 4, 2009

Church Logos: The Good, The Bad & The Ugly

COLLIDE magazine covers church logos and has a boat-load of good advice. We already mentioned it on Twitter, but it seemed worth the extra attention. Some of the advice is ...

Read More

brand-identity Article
5 Comments » October 26, 2009

The Branding Process: Start to Finish

Designer Von Glitschka recently shared his experience doing a branding/identity project for Northwest Church in Shoreline, Wash. He shares the many iterations the design went through as well as some ...

Read More

brand-identity Article
12 Comments » August 12, 2009

Your Slogan/Name Is Not A Strategy

It appears Radio Shack is attempting to rebrand itself as “The Shack.” They say it’s what their friends call them. Have you ever met a friend of Radio Shack? I ...

Read More

 
Show CFCC Bar
Courageous storytellers welcome.
Hide the bar