The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ

Jennifer Laycock

Jennifer Laycock is a search engine marketing consultant and editor of Search Engine Guide. She's also a full-time work-at-home mom to an adorable little girl named Elnora.

Jennifer Laycock's Posts:

brand-identity Article
13 Comments » September 7, 2005

A Sense of Humor is Great for Marketing

For more than 15 years I’ve driven past a church on the way to my parents’ house without ever really noticing that it was there. (Most likely because it’s located ...

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evangelism-outreach Article
1 Comment » September 6, 2005

Why Working Together Works

What’s the great thing about a well thought-out outreach? The way that it can take on a life of its own and go from impacting hundreds to impacting thousands. What’s ...

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brand-identity Article
9 Comments » August 20, 2005

Attack Ads from the Pulpit?

One of the the basic principles of good marketing is to focus on the power of your own product (i.e. the VW campaigns that focus on the “cool” factor of ...

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brand-identity Article
12 Comments » August 18, 2005

The First Vagabonds Church of God

Back in May, Kevin posted about choosing a church name. There’s been a definite shift over the past several years of churches looking for a new identity. The name of ...

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