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June 28, 2008

Fresh From the Events Lab

(Filed under: Events)

We just updated the Events Lab, and if you've got some frequent flyer miles you're looking to kill, we have some suggestions for you. Here's what's on the slate for the next couple months' upcoming events:

August
7-8... Willow 2008 Leadership Summit - Lead where you are. Willow's strategy--change a leader, change a church, change a church, change a community and eventually the world! The commitment to that strategy compelled them to create The Leadership Summit 13 years ago.
14-16... Echo Church Media Conference - Our personal favorite will be speaking here--Brad Abare. It's a conference for church leaders who love using media, technology and the Internet to be more effective in telling God's story.

Continue reading "Fresh From the Events Lab"

Posted by Joshua Cody at 8:38 AM
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June 27, 2008

Word of Mouth Marketing

(Filed under: Word of Mouth)

Have you heard about Dave Balter? He's the CEO and founder of the word of mouth organization BzzAgent and has just released the Word of Mouth Manual: Volume II. It's a primer on word of mouth marketing with plenty of insight for church communicators.

Getting people talking is what the church is all about. The whole Great Commission is based around spreading the word and creating buzz. But most churches are hardly buzzing, and that's where the Word of Mouth Manual can help. It's a cover-to-cover look at word of mouth marketing, starting with whether it can actually be manufactured, continuing through its history and examining how you can put it to work for you (and your church). And we're all about that.

So we're happy to be able to give away free downloads:

Word of Mouth Manual: Volume II (PDF, 119 pages, 2.4 MB). You can also visit Amazon and buy a print copy (maybe not, looks like the limited print run is sold out).

Continue reading "Word of Mouth Marketing"

Posted by Joshua Cody at 12:04 PM
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Church Marketing Lab: Compact Discs to E-mail Campaigns

(Filed under: Peer Review)

This week in the Church Marketing Lab there's been no shortage of great submissions. All sorts of media from shirts to compact discs to HTML e-mails have sported everything from logos to series brands. Here's just a bit of what we've seen:

An e-mail campaign for a survey about domestic outreach.

Continue reading "Church Marketing Lab: Compact Discs to E-mail Campaigns"

Posted by Joshua Cody at 6:01 AM
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June 26, 2008

Note to Boss: Stop Asking For Comps

(Filed under: Graphic Design)

Last week I wrote a note to designers and creatives about how they should stop providing multiple design comps. Today I direct the same message to the other side--the people that are paying for them.

To Bosses, Clients, Marketing Managers, et al: Try with all of your might to hire freelancers and firms that do not provide comps. Working with someone that provides multiple design comps is like buying from a knife salesmen. If the Ginsu 2000 is the knife that beats all other knives, why do I need to buy all your other knives too?

When you support the bad habit that creatives have about providing multiple comps, you're training them to doubt their expertise. You're also presuming on them that you actually know better than they do about what works.

Stop already.

If you're going to play creative director then design it yourself. If you don't like the colors or the font or the motion graphics or the bumper music, perhaps you need to do a better job communicating your expectations up front.

Continue reading "Note to Boss: Stop Asking For Comps"

Posted by Brad Abare at 7:46 AM
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June 25, 2008

Inspiration or Invitation?

(Filed under: Philosophy)

by Brian Gaffney, Guest Blogger

In churches, marketing efforts seem to go one of two ways--internally inspiring those who attend your church or externally inviting those who don't yet attend.

In what direction should your ministry’s marketing face? Inspiration or Invitation?

The correct answer is a conditional both ... but first you must determine to whom you are speaking.

Continue reading "Inspiration or Invitation?"

Posted by Guest Blogger at 8:16 AM
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June 24, 2008

Like A Good Neighbor...

(Filed under: Evangelism & Outreach)

One church is having a problem. Outreach magazine looks at a growing church who can't get permission from their city to move to a bigger location. Why, you ask? Well, the city, making an economic decision, knows that giving up a bigger space to a church means they miss out on the tax revenue of a for-profit business.

The article looks at the troubling question, "Would the community weep if your church were to pull out of the city? Would anybody notice if you left?" And then looks to answer how you can make that a resounding "Yes."

Marketing yourself as an opponent of the city you're in isn't going to get you much of anywhere, so check out what Outreach has to say about becoming the Church, serving your community and partnering with those around you.

Posted by Joshua Cody at 7:57 AM
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Inviting Friends Poll Results

(Filed under: Poll Results)

File this poll under, "We're curious." It's always a question floating around about how much marketing matters, where you should focus your marketing and whether it's worth it. So we decided to hit the streets and find out, in an incredibly unscientific manner, how many church guests come from personal referrals.

Not surprisingly, 35% of you have no idea what percent of visitors come at the invitation of a friend. Most of us don't have access to church stats and survey responses, so this was anticipated.

And now for the confusion: About 40% of you say at least 50% of visitors come at the request of a friend. Our Church Marketing Sucks official statistician has yet to be hired, but I can tell you this: most of you say most of your guests come because of a personal invitation.

A quarter of you, however, say less than half of your visitors come at the request of a friend. Maybe you are the marketing elite. Your guests come because of your totally awesome marketing campaigns or because you have a really unique and inviting church.

Whether you're getting people in the doors with or without the invitations of friends, we're big fans of more butts in pews (but even bigger fans of seeing Christ in more hearts). So keep on doing what you're doing to get visitors in the door. This week, our question is simple: Does your church still advertise in the local phone book?

Posted by Joshua Cody at 6:25 AM
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June 23, 2008

Guerrilla Marketing

(Filed under: Examples)

WebUrbanist is in the midst of an eight-part series on guerrilla marketing. The examples used in the series are phenomenal, and they make me wonder, "Why the heck isn't the church on the bleeding edge of this stuff?" Perhaps because guerrilla marketing campaigns can sometimes be intrusive, offensive or shocking. Or perhaps because we're just not thinking hard enough and sharp enough. Get your creative juices to flowing by following these links to your heart's content and find your favorite guerrilla marketing campaign.

• Part 1 - The History of Guerrilla Marketing
• Part 2 - The Origins and Evolution of Guerrilla Marketing
• Part 3 - Major Corporations Go For Guerrilla Marketing
• Part 4 - Guerrilla Marketing Versus Viral Marketing
• Part 5 - Guerrilla Marketing for Social Causes

Posted by Joshua Cody at 7:42 AM
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June 20, 2008

3 Ways to Sink Your E-mail Newsletter

(Filed under: Technology)

That's it. I tried to let it roll off my back, but no more. I'm sick of stupid mistakes in e-mail newsletters. If you want your e-mail newsletter to be effective, you've got to do it right. I've seen three e-mail newsletter mistakes in the last week alone:

Where Do I Click?
Offender number one is my VOIP-provider Vonage. They sent me an e-mail pitching their annual payment plan. Save $60/year. What a deal--where do I sign up? Turns out you can't sign up anywhere in the e-mail. There wasn't a single link in the e-mail, aside from privacy policy and unsubscribe (hmm ... tempting) links. I felt like a web rookie, clicking all over the e-mail trying to figure out who was stupider, me or Vonage.

Continue reading "3 Ways to Sink Your E-mail Newsletter"

Posted by Kevin D. Hendricks at 8:51 AM
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Church Marketing Lab: Soak Posters to Prayer Cards

(Filed under: Peer Review)

Some churches slow down their marketing for the summer. About half actually. But the Church Marketing Lab is there for those who just get hotter as the summer heats up. Here's some of what we've seen lately.

A prayer card going out to 200,000 folks.

Continue reading "Church Marketing Lab: Soak Posters to Prayer Cards"

Posted by Joshua Cody at 7:17 AM
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June 19, 2008

Note to Creatives: Stop Providing Comps

(Filed under: Graphic Design)

Graphic Designers: If you haven't kicked the habit already, stop giving two to three design comps (or more) when you present key art ideas to your client or boss. Not only does it suggest that you lack confidence in your ability to accomplish the goals set out by the project initially, it also says you're not convinced enough to present one strong idea. This in turn helps to protect your ego so that in case one idea is not a clear winner, there are a few others to talk about. "Hello Client, here are a couple ideas to get something on the table. I look forward to talking these over with you and seeing what fits best, or maybe a hybrid of the two." Sound familiar?

Stop already.

I was talking to my art director at Foursquare yesterday. He has a really strong background in corporate design and branding, and does stellar work. He has a solid portfolio of real world work, including training at one of the best art schools around. Shortly after he joined my team, I gave him my "no more comp" spiel. "But that's not the way you're supposed to do it!"

Stop already.

Continue reading "Note to Creatives: Stop Providing Comps"

Posted by Brad Abare at 3:12 PM
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Alltop Marketing

(Filed under: Resources)

If you love to sift through a mountain of marketing material with an eye toward what can help your church, then you need to check out Alltop Marketing. They pull links from the best sites and offer a smorgasbord of insights and lessons from some of the web's sharpest marketers. With an elegant, streamlined design, it's a great way to dig deeper in the art of marketing and pull out practical applications for your church.

Posted by Joshua Cody at 7:34 AM
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June 18, 2008

Election Time

(Filed under: Church Business)

Calling all 501(c)(3) organizations. In all likelihood, that is your church. And with that tax-exempt status, you lose the right to endorse a candidate or oppose a candidate. It's set to be a particularly heated and monumental election, so make sure to hold tight to the law regarding political involvement.

In case you do feel the community will respond positively to your politicking, this is a reminder to you that the IRS will not feel the same. Here's some beach reading from Big Brother regarding churches and politics:

• Tax Information for Charities and Non-Profits. An overview of what your church should know.
• IRS Reminds Charities and Churches of Political Activity Ban. An IRS press release regarding this particular election.
• Publication 1828. The nitty-gritty, boring .pdf of all these rules.

Being the object of the newspaper article titled "Local church loses tax-exempt status for political position" is in no way, shape or form a good marketing move, so be especially careful this election season.

Posted by Joshua Cody at 10:27 AM
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June 17, 2008

Marketing Fear

(Filed under: The Christian Walk)

Seth Godin addresses a topic particularly pertinent for the church--the marketing of fear. He tells a little story where he got an offer for insurance against invasion, carjacking and other scary things humans do:

I got a note from Rob McGinley at Chubb Insurance today. Not a note, actually, but an official envelope, with the extra touch of bold red writing on the top of the official looking letter. Chubb, it turns out, is happy to sell me insurance against home invasion, carjacking, etc. The $110 a year includes coverage for psychiatric care and "reward money leading to the apprehension of the perpetrator."

He was less than happy. He took it as fear mongering and overstepping an ethical line. But how does his aversion to fear marketing translate to the church, which has commonly marketed fear? To many people, you could substitute terms to say something like this "The free gift of God includes coverage for life's troubles and worries, as well as eternal protection from the fiery furnaces of hell." But is this fear marketing a good way to go?

Continue reading "Marketing Fear"

Posted by Joshua Cody at 12:28 PM
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Summertime Time Poll Results

(Filed under: Poll Results)

Saturday is the first day of summer, in case you were unaware. Here in the southeast, it's a little discouraging that most days are in the 90s, but it's still spring. But hey, despite the hot weather, church marketing must go on. Or must it?

Half of you don't think so. You're already thinking about back to school, endorsing a presidential candidate without losing your tax exemption, Halloween alternatives and getting ready for Christmas shopping. Or the summer has heated up and church marketing has gone to the beach for a needed vacation.

The other half of you, who might or might not be our favorites, aren't missing a beat, just shifting into overdrive. You might be keeping on doing what you're doing, or maybe you're moving to pump up your summer events. But you're taking no prisoners and making sure your whole community knows about your church and what you're doing this summer. It's summer push time for you.

For this week, we're investigating where in the heck all those visitors come from. Click through your RSS reader to tell us: At your church, about what percent of visitors first come when they're invited by a friend?

Posted by Joshua Cody at 10:12 AM
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June 16, 2008

Ministry vs. Business

(Filed under: Church Business)

How does your church toe the line between business and ministry? Some churches are corporate wannabes, other churches are rebels against a corporate mindset, but here was a school of thought I found interesting.

Google, in a completely unrelated search, took me to What Every Non-Profit Can Learn From a For-Profit (Powerpoint or HTML). Those of you eager to learn from the corporate world are probably salivating just from reading the title. Well, it's an outline from the CEO of Kanakuk Kamps regarding the way they run their organization, and it's got some pretty great gems. Here are a few regarding business and ministry:

• Kanakuk's "mix" is 51% ministry and 49% business
• All decisions must follow this commitment
• Ministry is fueled by business operations, not dependent on donations
• Business is always second to a ministry application

Continue reading "Ministry vs. Business"

Posted by Joshua Cody at 8:52 AM
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June 13, 2008

The Big Summer Push

(Filed under: Evangelism & Outreach)

This week's poll asks you, how does your church adjust its marketing efforts for summer? Why do we ask that? Well, it seems tons of churches just kind of chill out over the summer, enjoying the smaller crowds and lighter workload. Maybe they listen to an edited Jimmy Buffett CD and drink a virgin pina colada, who knows?

But what about a big outreach campaign? The church I work for, awhile back, did a campaign called "A Seat for Everyone." Lots of churches already have plenty of seats for everyone, but if you're normally crowded, turn less crowds into a big win. Maybe crank out a video poking fun at people cramming in your church normally, and then let them know that there's plenty of room over the summer. There's a thousand more possibilities, but don't give up because it's summer.

Either way, church marketers, Church Marketing Sucks challenges you to turn the summer slump into a big win for church marketing. Or, to rhyme, turn your summer fizzle into a summer sizzle. If you've done it before, let us know how you succeeded. If you're ready to try it, head to the Church Marketing Lab to get started.

Posted by Joshua Cody at 10:19 AM
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Church Marketing Lab: Summer Fun

(Filed under: Peer Review)

Summers at church mean a few things ... less crowds, sweating pastors, bulletins as fans, sweet trips and cookouts. All of these things are way better when they're promoted (except sweating pastors). And that's what the Church Marketing Lab is for. Here's a little of the summer fun we've seen there lately.

Here's a promo for a Texas Youth Camp.

Continue reading "Church Marketing Lab: Summer Fun"

Posted by Joshua Cody at 9:07 AM
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June 12, 2008

Can Jesus Christ Become a Superstar Again?

(Filed under: Advertising)

Those are the words of Marie Claire as they look at dwindling numbers of Christians in Australia. Where do they turn to answer this question? Oh yeah, the marketers!

They asked ad agencies around Australia to create a campaign for, well, Jesus. There were some interesting results; my personal favorite is The Thinking Woman's Pin-up. And my least favorite? Jesus Christ's Facebook Page.

Love the ads or hate the ads, it's always good to see people using effective media to get their message across. After all, the medium is the message, right Brad?

Either way, seeing top ad agencies' perspective on marketing Christianity is always a refresher and a challenge--we should be leading the world in this, but we're not. Yet. (link via MMI)

Posted by Joshua Cody at 11:07 AM
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June 11, 2008

Creating a Church Style Guide, Part 1

(Filed under: Writing & Editing)

This is part one of an irregular and indefinite journey. Follow Associate Editor Joshua Cody as he works to get a style guide together for his church.

There are probably plenty of you out there who have endeavored to create a style guide for your church. Maybe everyone was using different language to describe things, making tons of grammatical errors or just doing whatever they wanted when communicating. For anyone who either has or wants to get their church going with a style guide, I'd like to quasi-live-blog my progress in creating one.

Lots of people have things working against them--a culture that doesn't value seamless communication, a senior pastor who isn't on the same page or a thousand other difficulties. Fortunately, I'm in an organization that values excellence and communication, so I had a head start there. My first place to start was still communicating the need for a style guide. How could I make people who don't give a lick about grammar care about a style guide?

Continue reading "Creating a Church Style Guide, Part 1"

Posted by Joshua Cody at 12:32 PM
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Free Labs! Poll Results

(Filed under: Poll Results)

In last week's poll, we wanted to know what impact the freeness of the Job Lab and Freelance Lab would have on you. We were pretty excited to offer them for free, and the number of postings would show that you are too. But what do the polls say?

Well, they say that almost half of you don't know what the Job Lab and Freelance Labs are. Eeeeeek. Maybe you're new around these parts, or maybe you immediately skip posts that say "Job" or "Freelance." I'm not here to interpret the data, just to report it.

22% of you were pumped that they were free, which is what we like to hear. And another 16% of you weren't all that excited. You were willing to pay for the service because you need to fill the positions. If you feel convicted to pay anyways, then we have just the page for you.

And the last little bit of you are the 13% who have better ways to fill your job openings. C'mon, better? I doubt it. All the cool jobs are hanging out with us.

This week, let us know, how does your church adjust its marketing efforts for summer?

Posted by Joshua Cody at 7:15 AM
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June 10, 2008

Say it Succinctly

(Filed under: Writing & Editing)

Yesterday at the WWDC 2008 Keynote address Steve Jobs unveiled a beefed up iPhone and a new suite of mobile applications. It seems like half the world was salivating for Jobs' announcements and were breathlessly repeating them on Twitter, blogs and news reports, spewing details of increased data speeds and new applications and lower prices.

But I don't think any of them summarized the changes as succinctly as Apple did on their web site: "iPhone 3G: Twice as fast. Half the price."

Not everyone will agree that's a fair summary (some are pointing to increased data charges that negate the cheaper price), but you have to admit that it cuts to the core issues like nobody's business. And that's something Apple has always been good at--explaining what they offer to the non-techie crowd. I don't know what "3G" means, but "twice as fast" is something I can get my head around.

And the lesson for churches is an obvious one. If you can simplify your language and put it in terms an outsider can understand then you're communicating.

Posted by Kevin D. Hendricks at 8:41 AM
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June 9, 2008

The Medium is Not the Message

(Filed under: Philosophy)

This week's Monday Morning Memo (you can also listen to it) from Roy H. Williams takes issue with Marshall McLuhan’s famous line, “The medium is the message." I, too, have been at odds with this oft-used McLuhanism, especially when guys I respect are so high on it. Branding Faith author Phil Cooke and recent Q conference presenter Shane Hipps are two recent examples of people I've run into that echo McLuhan.

Roy H. Williams says that McLuhan's "the medium is the message" is at best a Japanese koan. In other words, "a silly attempt to sound profound."

Williams says "Enough. The medium is the medium. The message is the message. Ad campaigns don't fail because someone chose the wrong media. Ad campaigns fail because someone chose the wrong message. The job of the media is to deliver your message. Your job is to give the media a message worth delivering."

Although I've tried, I couldn't have said it better myself.

Free bonus: The rest of the Monday Morning Memo from Williams is a comparison of nine different mediums. Good stuff.

Posted by Brad Abare at 7:16 AM
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June 6, 2008

Language for the Next Generation

(Filed under: Off the Wall)

All you church marketers have to stay on your lingo A-game. Your church service probably won't attract many folks if you describe it as "groovy," "neat-o-rama" or "super duper." Mastering language is essential for properly explaining what's going on in terms the culture can understand.

That's why we're proud to point you to an article highlighting entries from the 2008 cultural dictionary. You'll meet such common millennial words as compuncate, meatspace, bacn and porntastic.

To give you some context, for your church to reach peachfuzz billionaires sporting that bershon look in meatspace, you'll need to provide them passion buckets or some totally porntastic events, lest they should defriend you.

(link via MMI)

Posted by Joshua Cody at 9:50 AM
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June 5, 2008

Job Lab and Freelance Lab: Get Hired This Summer

(Filed under: News & Updates)

What better opportunity than the summer to check out the Job Lab and Freelance Lab? You can just tell your current boss you're going on vacation, pack up, and never come back. OK, not really, and we don't endorse that. But churches have posted some great opportunities, and if you're in the market, here's a little of what we've seen:

If you're looking for a project to keep you busy...

• Alive 08 is coming. Help with a logo, site and ad.
• Help build a youth web site for Community Christian Fellowship.
• Timber Lakes Baptist Church is looking for a new logo.

Or if you're hoping for a full-time switch...

• If you're the all-around type, check out this ad for a director of communications.
• RT Media Group is looking for a web developer.
• An art director is in demand at Second Presbyterian Church.

Make sure to head over to the Job Lab or Freelance Lab, because there's more to be found there.

Posted by Joshua Cody at 7:38 AM
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June 4, 2008

Twitter at Church

(Filed under: Technology)

We've talked a lot about Twitter lately and some of you are probably wondering what Twitter might look like inside the church. Well, here's a real live example of using Twitter during a church service.

They ran the Twitter feed on the big screen and encouraged people to take part. Some people loved it, some people hated it, some people didn't care. It did give those who weren't physically present a chance to take part and the tweets ranged from light banter to theological reflection.

Some of the positive response included comments like, "I felt like part of what was happening," "I felt part of the community" and "I felt like it was more than just about me."

Organizer John Voelz said: "Bottom line, it is worth it to try these kinds of things. Out of this experience, we came up with a list of 20 other ways to use Twitter." (link via michaelhyatt)

Posted by Kevin D. Hendricks at 8:18 AM
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Twittering Church Poll Results

(Filed under: Poll Results)

We've asked you, "What would Jesus Twitter?" and we've talked about Twitter for churches. But it's time to put you to the test. Is your church Twittering?

The biggest chunk of you, at 34%, aren't Twittering. The poll phrased it as, "What a waste of time," but that wasn't the best phrasing. That's just 34% of you churches who don't yet Twitter and don't plan to

Another 27% of you don't know what a Twitter is or why you would want to do it. Wikipedia is your friend. And 21% of you have it in the works, but it's not up and running yet.

Of the 18% of you who are currently Twittering, there are two ways you're going about it. Most of you have some church leadership who tweet. They pass on church information to anyone who would like to follow them. While a small 5% of you actually have a church-wide account.

So now it's your turn, click through your RSS reader to get commenting. Do you think Twitter is such a waste of time? Do you have a church account and want to share your success? Let us know!

And while you're here, let us know this week, now that the Job Lab and Freelance Lab are permanently free, are you more likely to use them?

Posted by Joshua Cody at 7:06 AM
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June 3, 2008

Put Your Faith to Work: Slice Carrots

(Filed under: Examples)

The Episcopal Church recently launched an advertising campaign emphasizing community outreach. The "Put Your Faith to Work" campaign includes print ads and videos and emphasizes slicing carrots. They go on to encourage volunteering in shelters, schools, disaster recovery sites, soup kitchens and more. The ads are available free to congregations who can pay for local placement.

I love the idea of equating daily activities with serving God. So much church communication often feels overly spiritual.

I also like the idea of denominations preparing ads that can be used by local congregations. It's a cost effective way to go. I just wish there was more customization available (maybe there is, though the article doesn't hint at it)--the Put Your Faith to Work landing page isn't the url I'd want to send potential visitors to.

Posted by Kevin D. Hendricks at 6:36 PM
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Free Breakfest Fridays

(Filed under: Examples)

There's probably 718,000 churches in America that offer free breakfast. The catch? You have to come on Sundays, be greeted and stick around for the service.

Westchester Church looked to take a different approach. Every Friday morning before 8:00, you can drop by their parking lot (at the corner of a busy intersection) for some free breakfast. From Stephen Webb's blog:

"We show up at daybreak, set up a table, unload the signs, cones, coolers, and muffins, and invite the traffic. We have about 3-9 people on the street holding signs and waving them in. We have about 2-5 people handing out the free stuff. It takes about 20 seconds to take an order and have them on their way. Every morning we have new people. And we hear each week that “This absolutely makes my day.”

Free stuff is always a great way to reach people; so is going out of your way for them. Sounds like a great combination to me.

Posted by Joshua Cody at 8:06 AM
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June 2, 2008

CMS at HOW Design

(Filed under: Events)

When I returned home from the 2008 HOW Design Conference the question was "How did it go?"

In a word: WOW.

You know those times when the thing before you is bigger than yourself, when the results are so incredible that everyone can't help but give glory to God? Monday night at the Design Evangelist session was just that type of moment. To see just how big our God is, a little bit of background needs to be given.

Continue reading "CMS at HOW Design"

Posted by Michael Buckingham at 8:40 AM
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Internet Ministry Conference

(Filed under: Events)

Have you always wanted to visit Grand Rapids, Michigan? Or are you just looking for a way to pass the time October 20th-23rd? Maybe you're in the mood to learn how to impact and influence your community (or the global community) by leveraging the Internet. Whatever the motivation, you should join us at the Internet Ministry Conference.

Keynote speakers like Gabe Lyons, co-author of Unchristian, and David Bourgeois, researcher and Church Marketing Sucks guest blogger, will lead you through the best practices for ministry using the Internet.

Oh yes, and you can catch two workshops with Brad Abare. "Don't Suck Online" and "You've Got Personality" will teach you how to understand your organization and maximize your online impact.

Save 50 bucks if you can pull the trigger by Tuesday, so book your ticket to Michigan now.

Posted by Joshua Cody at 7:02 AM
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