Rethink Communication: Urgent vs. Important

Rethink Communication: Urgent vs. Important

February 25, 2019 by

Too many churches suffer from the tyranny of the urgent. We’re overwhelmed with all these seemingly urgent tasks, but we’re missing out on what’s really important.

Phil Bowdle explores this idea in his new book, Rethink Communication: A Playbook to Clarify and Communicate Everything in Your Church.

In this exclusive Courageous Storytellers webinar, Phil talks about one of the chapters in his book, urgent vs. important. We’ve got a quick snippet from that webinar, where Phil explains the problem of urgent vs. important:

It’s vital for every church to know how to make room for the important things and how to say no to the things that feel urgent but may not be as important.

Urgent vs. Important

Part of reworking the calendar and rhythm of the church is realizing if we’re not careful we’ll do what we’ve always done without evaluating if that’s the best thing to do. And sometimes that happens for communication leaders and ministry leaders. We get something placed in front of us that’s really urgent, but the reality is that may not actually be the most important thing we need to put our time and energy to or it may not be the most important thing that we need to put in front of our church.

The idea and the premise of that particular part of the book is that the people attending our churches or engaging with us, they’re counting on us, they’re counting on the leaders in the church to say, ‘Here’s what’s important for you. Here’s what we want you to take a next step in.’ They want us to give them a practical way to take next steps. But often what we do is let all the urgent things come into play and crowd out the most important things. So it’s vital for every church to know how to make room for the important things and how to say no to the things that feel urgent but may not be as important as the other great opportunities you have for your church.

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Kevin D. Hendricks


When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998 and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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