Free Mother’s Day Video for Churches

Free Mother’s Day Video for Churches

April 26, 2018 by

Mother’s Day is coming up and many churches want to express gratitude and love for all kinds of moms. But no church wants to overlook, alienate, or embarrass anyone. We’ve created a free guide exploring why and how churches can celebrate Mother’s Day. But now we’ve got a video that exemplifies that idea. And it’s free for your church to use.

The “We See You” video was created by Grace Church in Erie, Penn. Here’s what they had to say about how it came together:

Our Creative Team was made up of and connected to women in all walks of motherhood. We felt compelled to represent the widest breadth of “motherhood” we could on that day. We set out to have real moms share their real stories, versus scripting something for actors to portray. We crafted the statements on the boards, but those statements represented their stories. –Danielle Hartland

The video is simple shots of moms in their everyday lives, each one holding up a board with a short statement. Some are funny and some are poignant. It covers a breadth of experiences, showing the joy of motherhood and the frazzled nature of modern life (I’m reminded of the World’s Okayest Mom), as well as the pain of loss and hurt. All of these experiences can be present at your church on Mother’s Day.

Whether you use this example as simple inspiration or download it and share it on Mother’s Day, we hope it’s helpful.

Download We See You Mother’s Day video now (390 MB .mov file).

(Created by the Creative Team at Grace Church in Erie, Penn. Thanks for sharing!)

Post By:

Kevin D. Hendricks


When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998 and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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2 Responses to “Free Mother’s Day Video for Churches”

  • Wende
    May 9, 2018

    Beautiful job representing the many experiences of motherhood, but more diversity is needed in the women portrayed. There is only one black woman in the video, and of all the roles she could have, she’s the childcare provider. Seriously? You can do better.


    • Kevin D. Hendricks
      May 9, 2018

      Hey Wende: Appreciate your comment. I’m always on the lookout for more diversity, and the church, unfortunately, is often the place with the least diversity. It’s something we need to work on.

      I can’t speak for Grace Church, but I know in many churches a lack of diversity in marketing materials often reflects the reality of their congregation. If you try to tell real stories of real people in your church, that can often mean a lack of diversity. Or sometimes churches fall into the trap of the token person of color (and it’s often the same person).

      It’s often not a problem a church communicator can fix while they’re trying to get out the next piece. Many of us would love to have more diversity in our materials, but that would require having a more diverse church, and that’s not going to happen by tomorrow’s deadline.

      I don’t mean that to be dismissive, but it’s the reality we do face. One solution? Having more real and honest conversations about race and diversity. We explored Dru Hart’s Trouble I’ve Seen a few years back, and this spring we gave our Courageous Storytellers members the first chapter of that book when we talked about demographics and targeted communication.

      That’s not a great answer, I know, but hopefully it’s an honest one. We do need to do better.

      And while I can’t speak for Grace Church, I’ll say this in their defense: They didn’t set out to create the perfect video for other churches to use. They created a video for their church in their context. When they saw our Mother’s Day resource, they offered to share their video. I jumped at it, knowing how many churches don’t have the resources to create their own video. I’m grateful they shared it, even if it’s not as diverse as we might like.



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