#109: Quit Sending Crappy Emails

#109: Quit Sending Crappy Emails

June 15, 2016 by

That's How We've Always Done It: Is Your Church Ready to Quit? 166 Ways to Be a QuitterEvery Thursday Bob Goff quits something. We wrote a book about it: Is Your Church Ready to Quit? 166 Ways to Be a Quitter. You can get a free preview, buy it now or enjoy this sample:

#109: Quit sending crappy emails.

Use a real email service. (Repeat after me: “BCC is not for me.”) Pay attention to the stats. Craft your subject lines. Send content that’s actually important. Learn how to do email marketing.

This is important—you could be breaking the law (or worse, hurting your credibility).

You can get more straight-up honesty like that when you buy the whole book: Is Your Church Ready to Quit? 166 Ways to Be a Quitter.

“Switch to an email service and set up some basic standards to vastly improve your church’s approach to email.”

Simple Email Wins

So many churches struggle with email. The old pros will chuckle and tell you stories about pastors sending emails to multiple BCC lists. Those stories are real. And churches are still doing it.

A lot of us have figured out MailChimp or AWeber long ago and this is no-brainer stuff. But for too many churches this is still a real problem.

The good news is we can fix it.

Email doesn’t have to be complicated. Switch to an email service and set up some basic standards to vastly improve your church’s approach to email (and make it legal).

More:

Maybe it's time to quit?

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Post By:

Kevin D. Hendricks


When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998 and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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