Certification Lab: Instructors Conversation

Certification Lab: Instructors Conversation

September 4, 2014 by

The Instructors Conversation features Mark MacDonald, Phil Bowdle, Stephen Brewster, Kelley Hartnett and Gerry True. They talk church communication and creativity, led by our Church Marketing Podcast host, Dave Shrein. It will give you a small taste of our Certification Lab, coming to Southern California from Oct. 13-14. It’s a chance to soak in the church marketing wisdom of 40 years combined experience.

Follow along with the #CertLab hashtag.

Watch the Archived Hangout:

(Trouble with the embedded video? Here’s the direct link.)

Certification Lab

The Certification Lab will be held at Saddleback Church in Lake Forest, Calif., from Oct. 13-14. It’s a two-day, intense workshop designed specifically for those who are new to the role of a church communicator. Learn more

Register before Sept. 11 to save $100.

Hangout Notes

  • Who’s who: The instructors are Mark MacDonald, Phil Bowdle, Stephen Brewster, Kelley Hartnett and Gerry True. Our Church Marketing Podcast host, Dave Shrein, is leading the conversation.
  • Why the Certification Lab: 10 reasons to go.
  • What’s it like: Here’s the recap of our last Certification Lab and the collected Twitter stream from the last event.
  • What are people saying: Check out the #CertLab hashtag.
  • I must be doing it wrong: Great post by Kelley Hartnett about about admitting that we don’t have it all figured out.
  • “There’s always more that needs to be done than can be done. Create a healthy, sustainable pace.” -Phil Bowdle
  • “Everything we do is about story. Communication is storytelling.” -Stephen Brewster
  • “If your ministries are siloed, you’re not doing church communication properly.” -Mark MacDonald
  • “Sometimes you need to lead up in a way that helps your senior leaders see an idea in a way they’ve never seen before.” -Gerry True
  • “A lot of times we get caught up with methods, but methods change and the message never does.” -Stephen Brewster

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Live Google Hangout graphic

Post By:

Kevin D. Hendricks


When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998 and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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