It seems as if everyone is looking for good social media content these days. Regardless of the medium, the prevailing wisdom is to post things that are visual and/or tell a story. We’ve recently stumbled onto a weekly post we’ve entitled “Meet Our Church,” which seems to accomplish both of these goals and has several other benefits as well.
I guess you could say we stole “Meet Our Church.” Is there such a thing as “stealing” in the church communication world? Perhaps “borrowed” is a better term. Anyway, we heard of a church that would recognize a different volunteer each month by posting their picture on a bulletin board. We liked the idea and decided to modernize it to fit current, 21st century media consumption habits. So each Monday afternoon, we recognize a volunteer by name and include their picture with a short description of what they do at the church. You can see a few samples of these “Meet Our Church” posts here, here and here.
These series of posts are by far our most popular. They consistently produce more interaction and sharing than any other content we post. Beyond the interaction, there are other strategic byproducts:
1. Raised Awareness of Individual Ministries
The short description that is included with these posts highlights the volunteers’ position and the ministry they serve in. What ministry leader doesn’t like that kind of airtime?
2. Affirmation of Volunteers
Volunteers get burned out quickly, especially when they don’t feel appreciated. “Meet Our Church” allows a specific ministry leader to affirm the volunteer, while also allowing the whole church to chime in and thank them for their service.
3. Every Role is Important
Most of the volunteers who are recognized serve behind the scenes. Honoring these volunteers communicates to the church that they are valued just as much as those who serve “up front,” who tend to receive most of the praise.
It’s been fun to see people comment, thanking the volunteer for their service or even making some good-hearted jokes. This is social media at its best.
Make It Your Own
Feel free to “borrow” this idea and use it in your own church. Posting pictures and short excerpts on Facebook for our volunteers is just one of the many ways to appreciate the people who help out in the church every day.
Maybe you want to take it a step further and feature volunteers in videos or have them give short testimonies during the service. Not only does this give volunteers well-deserved recognition, but their stories also inspire others. You can encourage more volunteers and tell better stories than the same old ‘here’s what’s coming’ announcements.
Tweak it as much or as little as you see fit, and let us know what works and what doesn’t.Photo by Traj.