Editor’s Note: We’re thrilled to have Meredith Gould kicking off this 10-year anniversary series asking if church marketing still sucks. We’ll be discussing this question all month long and we welcome your input. As part of the anniversary festivities, we’re giving away copies of Meredith’s book, The Social Media Gospel. Read on for details.
Has it really been a decade since Church Marketing Sucks launched? Happy and blessed anniversary to you/us!
Church Marketing Sucks has been my guiding light for as long as church communication has been my ministry; a source of inspired commiseration when combining the words “church” and “marketing” were viewed as vaguely (or fully) satanic.
These days, “church marketing” is viewed more favorably and church communication is (pretty much) viewed as a valid, vital and valued ministry. I believe we have online digital technology in general and social media in particular to thank for this change of mind and heart. As a result, content sucks less, possibly because anyone with a passion for sharing the gospel can log online and provide great content.
Church Web Design
But some aspects of church marketing still stuck. In my (rarely) humble opinion, church website design still sucks. True content management systems have made it possible for church communicators to rescue the church website from IT (i.e., HTML coding) hostage situations. But that doesn’t—and hasn’t—automatically rescued church websites from being hobbled by stunningly poor navigation, horrid design (some of which is trendy to a fault), and sub-optimal content. Sucks.
What also still sucks is the Empty Tomb silence church communicators often encounter when insisting that everyone start with strategy—identifying audience(s), clarifying goals, and crafting messages.
I believe church marketing would suck less if we could persuade our good-intentioned sisters and brothers in Christ to focus on that before diving into tactics and tools. No pressure, but I’m counting on Church Marketing Sucks to make that happen long before another decade passes. Can I get an amen?
Does Church Marketing Still Suck?
What about you? Do you think church marketing still sucks? Share your thoughts in the comments and be entered to win a free copy of Meredith Gould’s book, The Social Media Gospel: Sharing the Good News in New Ways (see our review). Here’s how to enter:
Post a comment below answering the question, “Does church marketing still suck?” We’ll draw three winners at random on Friday, July 4 to receive free copies of Meredith’s book. One entry per person, legit email required so we can request your address if you win, [insert other disclaimers and addendums here].
Congrats to our winners: Rebeccas Llenos, Michele Koch & Anne Tanner.
So… does church marketing still suck?