Editor’s Note: Today we’ve got longtime church communicator Greg Atkinson for our 10-year anniversary series asking if church marketing still sucks. We’ll be discussing the broader question about church marketing all month long, so check out the other posts and share your thoughts. We’re also giving away copies of Greg’s book, Strange Leadership (read our review), so get the details below.
Has it been 10 years already? Wow! I remember when I first heard of Church Marketing Sucks and was introduced to Brad Abare and Kevin D. Hendricks. I loved the concept and the name grabbed my attention.
I want to sincerely thank Church Marketing Sucks for your ministry to the church over the past decade. You have made a huge difference in church communication.
Things that I can see that have changed over the last 10 years are churches having a champion who owns the marketing/branding for their organization. This may be a volunteer, part-time or full-time staff member. Most churches are so aware of how crucial marketing, branding and online presence is that they have empowered someone to lead in that area.
Another beautiful thing I see happening is the community, collaboration and sharing of ideas through Church Marketing Sucks. Church creatives are getting educated and inspired, and that is a blessing to the kingdom.
So, as to the question, “Does church marketing still suck?”—the short answer is yes. We’ve come so far, but we still have a ways to go. Many churches have made huge changes and gains in this area, but many still don’t get it.
As a consultant, I work with churches around the country and I evaluate their online presence (use of social media and their website). I also evaluate their communications internally—their bulletins, signage and mailings.
I can’t tell you how many times I’ve recommended that the church have someone own this area for their organization and I introduce them to Church Marketing Sucks.
The last two churches I consulted with in the past month both need new websites and have given no thought as to what their website looks like on a mobile device.
So, friends, keep growing, keep learning, keep being inspired, educated and stretched. Sharpen your skills and spread the word about Church Marketing Sucks to peers in ministry. We’ve come so far. Let’s keep pressing forward!
Does Church Marketing Still Suck?
Your turn: Do you think church marketing still sucks? Share your thoughts in the comments and be entered to win a copy of Greg’s book, Strange Leadership. Five winners will get a print copy of Strange Leadership: 40 Ways to Lead an Innovative Organization (read our review).
Post a comment below answering the question, “Does church marketing still suck?” We’ll draw five winners at random on Monday, July 21 to receive a free copy of the book. One entry per person, legit email required so we can request the mailing address for the winners, [insert more legalese here].
Congrats to our winners: Angi, Josh, Amy, Kimberly and Julia.
What do you think: Does church marketing still suck?