Church Marketing Lab: Planning Ahead

Church Marketing Lab: Planning Ahead

June 20, 2014 by

You’re probably in the middle of doing your last big promotional push for student camps, summer mission trips or VBS. You’re tired. I get it. There is no rest for the church communicator.

And before you know it, fall will be here with all its unique challenges. Why not use July and August to plan and have fun? What big sermon series is your church kicking off in September? Debuting a new ministry? Re-modeling your kids area? The Church Marketing Lab would love to see what you’re working on! Our community leaders and regular contributors would love to give you feedback, too.

A few reminders as you post to the group:

  • You’ll need a Yahoo/Flickr account to post images or leave comments.
  • ¬†We’d really like it if you would just post stuff that you created for your church or projects you’ve created that are intended to be used by churches (looking at you, you hardworking freelancers!). So please, no other faith-based organization or para-church ministries.
  • Feel free to post any type of design project. Logos and branding, screen shots of your social media accounts and websites, external advertisements, bulletins and other print pieces, signage, sermon series, hallway slides, etc.
  • We’d also really like if you would include a little bit about your project. For each submission, fill out this creative brief:

Goal:
Audience:
Direction:
Project:
Other important info:

There also helpful conversations happening on the discussion board. Folks who have lots of church comm experience to people just starting out have asked some great questions and started meaningful discussions.

Church Marketing Sucks and the Church Marketing Lab are here to help! We hope you’ll use the Lab and hope you’ll find it as helpful as I have over the years!

Post By:

Laura Bennett


Laura is a Georgia girl living in Chapel Hill, N.C., as a freelance graphic designer and communications consultant. She has served as communications director at The Fellowship (formerly Two Rivers Baptist Church) and is a Creative Missions alum.
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