A restaurant fires its head chef a week before Christmas and doesn’t realize he has full access to their Twitter account.
With access to do damage?
The chef, Jim Knight, posted a series of tweets ridiculing the restaurant, the Plough Pub, from their own account.
The tweets stayed up long enough to collect thousands of retweets, probably because Knight had access to the Twitter account and likely changed the password so the Plough Pub couldn’t log in and remove the tweets.
You wouldn’t think we need this kind of social media lesson, but we do.
Churches, with our host of volunteers in public roles and sad history of disgruntled partings, should definitely take note:
- Keep track of who has access to all your social media accounts. Don’t forget about volunteers, contractors or freelancers.
- Remember to keep passwords updated and change them when staff or volunteers come and go.
- Note that on some social networks, including Facebook, you’ll need to go in and actually remove access with the account manager. The same holds true for social media services like Hootsuite.
- Create a policy for all the things you need to do when an employee or volunteer moves on.
While you shouldn’t treat people so poorly that they feel the need to lash out, you also shouldn’t leave the door open for that kind of attack.