Our own Mark MacDonald has nearly 30 years of experience in communication and can tell you about change. He talks about the future of church communication and the importance of churches embracing change in this video from Tim Peters:
“The world is moving away from print materials and the church has clung to their print materials. The bulletin is probably the number one thing we talk about with churches… In order for you to be able to take an audience from the print side to the digital side—they trust the print side, they trust that for their announcements and their news source and they don’t trust the digital side because the church has let them down. We have to make sure we strengthen that trust. Make sure material is easily found and correct when people find it.”
“The world’s going to change, the church communication world is changing and will continue to change. But it’s more important to make sure you’re changing.”
- Mark talks more about the transition from print to digital in an interview we did a few months back.
- Gerry True talks about his church’s shift from print to digital and how they’re now better able to reach people where they are.