“We’ve never used Twitter, but we know the kids in our archdiocese do use it and we know that if we want to reach them we’d better figure it out. That’s why we’re here.”
That is how a conversation started with the first person I met at the mixer on Sunday night. The Certification Lab was to begin the next day and a diverse group of people with various backgrounds and experience levels from all across the United States and Canada were eager to learn whatever it was God wanted to teach them.
The team of speakers from the Center for Church Communication (CFCC)—Mark MacDonald, Phil Bowdle, Gerry True and Stephen Brewster—led the group through topics including social media, setting boundaries, web design, moving from print to digital, creativity and leadership. The feedback from the participants definitely showed that the Certification Lab was a success and everyone said they would gladly sign up again if offered the opportunity.
Perhaps the best thing about the Certification Lab are the relationships that are formed. Participants get a chance to network with like-minded communicators and creatives. And, the relationships aren’t just peer-to-peer; there are ongoing Google hangouts for six months following the Lab event and participants get year-long special access to the presenters.
It was an honor to be able to see the growth and interest at this year’s CFCC Certification Lab. I am confident you will not want to miss the opportunity next time we have a Certification event. Stay tuned for details about the date of the next Lab. In the mean time, you can join the CFCC community in the Church Marketing Lab, or connect with the Certification Lab’s presenters at their respective sites: