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Sheri Felipe


Sheri Felipe is a designer, writer and co-founder of Paradox Design Studio. She's passionate about branding and communication in the church.
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One Response to “How to Create a Brand Style Guide”

  • Roy Condrey
    September 25, 2013

    Great article and very important for churches, regardless of size. I recently created a brand style guide for the church I do work for. Once things started getting created by others besides myself it quickly became necessary. There was some push back but I addressed the concerns by explaining that the different feel and look that different people bring is fine as long as it stays in the main area of what we want people to see when they think or interact with our church, most grumbles stopped. Once I was finished with the brand guide I quickly came to realize that there are other things that will need to be added, so this will be an ongoing project where I will add to the guide as different situations arise.



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