Every week I hold online office hours and answer questions from folks like you. This week we’ve got a question about marketing budgets and bulletin advertising. Take a look and be sure to join me every Wednesday from 2-4 p.m. CDT for online office hours!
What is the number one missed church social media marketing opportunity?
That’s a great question. The answer, unfortunately, is easy: Calls to action.
The majority of churches don’t know how to properly make calls to action without sounding desperate. Others still do nothing but make calls to action to their own detriment. They sound like a used car salesperson trying to make their quota for the month.
Churches need to learn how to make appropriate calls to action. By that I mean every piece of content should have some sort of actionable item in it. Put simply, what do you want people to do with with content you’re giving them?
That, above all else, is the most important—and overlooked—opportunity for churches and social media.
Any tips on how to get pastors to blog once a week?
My guess is that you’re having trouble getting your pastors to blog because you see the value in it and they do not.
You could always try the heavy-handed approach, “Do this or else!” That tends not to work well, though, especially if you’re not in a leadership position.
If I were you, I would start showing them why they need to start blogging. Approach it from a missional perspective, a narrative perspective and a practical perspective.
Give them examples of how your organizational goals can be accomplished by telling stories of the congregation through the blog. Find out what they care about missionally-speaking and show them, tangibly, how blogging can facilitate the mission.
Use NewSpring’s blog as an example.
They have a section that’s solely devoted to telling stories of life change happening at NewSpring. Even reading a few of these will get your heart pumping!
Keep in mind that websites with a blog get 55% more traffic than those sites that don’t. The more you blog, the better the chances people searching for churches in the area will find you. It’s a no-brainer, really.
Hope that helps. This battle’s a tough one, but if you stick with it you’ll help them see the light
Thanks for the great questions everybody! Hopefully this information will help you get from where you are to where you want to go. See you next time in the office!