A challenge for communicators is to continually tackle the work we do, regardless of how fun and exciting it is. Sometimes, it’s downright boring. This five-part series tackles boring vs. fun in church communication.
As creatives in ministry, we have fun jobs. We get to come up with and work on the new and next cool thing at our church. But unfortunately, with all the fun comes a lot of boring. I love this quote about photography: “It is 10% creativity and 90% moving furniture.” I think that principle applies to all types of creative endeavors.
We all deal with the tension between the fun and the boring. We all want to work on the fun stuff—developing a new campaign, researching the latest technology, planning the latest strategy, being part of the team working on the new Easter special, etc. But all that come with the equivalent portion of the boring (paperwork, budget, procedures, follow-ups, etc.) in communication (proofing, updating, maintaining, archiving, documentation, etc.).
Here’s the most important thing I’ve learned in my 25+ years of work life regarding this constant tension: Mile two means absolutely nothing without mile one. This principle helps me remember that:
- It’s a package deal. The basics (including the mundane and boring) come with the fun stuff. To choose between the fun and boring is like choosing between the car and fuel. Stopping to get gas is not fun but it is not optional or a choice.
- I depend on it. The fun parts (mile two) of projects are built on the foundation of the boring parts (mile one). Imagine an amazing looking website with tons of spelling errors and outdated information.
- Boring or fun is up to me. Attitude is a choice. Focusing on the larger purpose of why we do what we do regardless of our mood or the “fun-ness” of the task at hand is a powerful motivator.
Embrace this truth. You may be surprised to find that, in time, the boring stuff starts to become enjoyable.
What are some ways that help you deal with the necessary boring stuff that come with your work?