Our premise has always been that church marketing sucks and it needs to be better. How your church communicates really matters. But much of what we talk about goes to pastors, communication directors, marketing teams and volunteers. Sometimes those folks are too busy, too slow, too jaded or too non-existent (having a communications director is a rare luxury).
It’s time for the person in the pew to take action. It’s time for you to get up and help your church communicate better. It’s time to do some guerrilla church marketing.
This series will explore ways to market your church for the person who isn’t on the communication team. Think of it as a street team for your church, a way to come alongside and help. Or maybe your church doesn’t even have a communications team, but these are some ways you can step up and fill the gap.
Some of these ideas might even be a little, well, guerrilla. We definitely don’t mean to undermine church communication teams or leadership. We hope these can be ways the people in the pews can come alongside and help their church do a little more. But sometimes churches are stubborn and you just have to go ahead and do something a little unorthodox. It’s easier to ask for forgiveness than permission (and in some churches, that’s the only way anything gets done). Red tape shouldn’t hinder the gospel.
Guerrilla warfare is quick, dirty and powered by the people. It’s coordinated, passionate and highly effective. Guerilla church marketing can accomplish the same goals, whether you’re fighting alongside the official army or standing in for one that doesn’t exist. The enemy is lame communication (not your pastor!). The victory is sharing the gospel.
You don’t need a committee to tell you how to talk about your church. And you don’t need your pastor to approve your Sunday morning tweets. It’s your church–if the communication sucks, it’s time to make some noise and do it right.
Read more in our Power to the Pews series: