Every week I hold online office hours and answer questions from folks like you. This week we’ve got a question about how pastors should approach social media and why you need to stop spending money on YellowPage ads! Take a look and be sure to join me every Wednesday from 2-4 p.m. CDT for online office hours!
Social media is about relationships but on Facebook organizations aren’t able to connect with fans in meaningful ways, our page is just a bulletin board. So how can a church build relationships on Facebook? Examples? Do pastors need to friend our fans?
“Facebook organizations aren’t able to connect with fans in meaningful ways”
I would say this is false. One of the best examples I can point you to is the Social Media Examinder. They do a fantastic job at engaging their community and making it a real place of give-and-take. And their fan page is bigger than almost every church out there:
The second part of your question is the real problem, “our page is just a bulletin board.” This is like going to a party and getting stuck in conversation with someone who only talks about themselves.
No one really likes that. Right? Social media is no different.
If you approach Facebook like a living room, inviting people into a conversation instead of telling them all about you, my guess is your momentum will shift.
Have fun. Remember this: social media is designed for sharing and interacting. Share and interact. Share and interact.
What are your thoughts on YellowPages web ads for churches? Also, is there still value in newspaper print ads (eg. weekly local papers, with worship hours, etc), outside special seasonal services (Christmas, Easter)?
I’ve stated this before, but Yellow Pages ads are a waste of money. Plan and simple. If you can get the space for free, why, go ahead and take it. But I’d never pay for ad space there. Why? A few reasons:
- Do you know what I do with the Yellow Pages they put on my doorstep? I throw it away. Actually, to be more precise, I recycle it. My guess is that most of you do, too. How’s that ad working now?
- I’m not saying that printed advertising isn’t worthwhile. Certain forms, used in cross-connection with a digital platform can be very effective.
- You can’t track the success as easily as with digital. Yes, circulation numbers are one thing. But seeing a direct correlation between the money you spend and the effect of that ad is much easier online.
Thanks for the great questions everybody! Hopefully this information will help you get from where you are to where you want to go. See you next time in the office!