This is part four in our Copy Matters series.
Who should be doing all this writing at your church?
Here’s a tip: It shouldn’t be your pastor.
Hopefully you’re beyond making your pastor do everything, and if so, then the next step is often to find someone who can write and send everything to them. But that’s not always the best idea. It’s a good way to burn out a writer and it’s an even better way to end up with tepid writing.
Here’s a another tip: Passion trumps skill.
I’d rather read an update from an extremely passionate volunteer who can’t write than a thoroughly skilled writer who is bored to tears. That passion will show in the writing and make up for whatever skills the so-so writer lacks. But all the skill in the world can’t make up for a disinterested writer.
Here’s a final tip: Do both.
Get your passionate volunteer to write up their story and pour their enthusiasm and energy into it. Then have your skilled writer work with that draft. They’ll have a lot better material to work with and it will feed off that energy, effectively combining both passion and skill. You’ll avoid overworking your writer, you’ll be engaging your volunteer and you’ll end up with better writing. Everybody wins.
- Check out the full Copy Matters series.
- Or get those resources and more in our ebook, Getting Started in Church Communication: Copy Matters. It’s a guide to writing and editing for church communicators.