Someone I work with and have been helping with their church’s social media efforts, recently sent out this tweet:
“I’m realizing I’ve learned so much about social media in the last couple weeks. The more I learn, the more I love it! … I have already started to see the difference. We are getting a lot more feedback than before.”
It’s easy to get frustrated and bored when you spend time putting together posts and they are seemingly ignored. While there are many reasons for this, the easiest way to change this is to introduce social media’s star character: The question mark.
If you look at most church’s Facebook pages, you will see post after post ending in the enemy of your page: the period. This happens because you’re using social media as an information medium. You’re simply broadcasting information, not initiating a conversation. This results in a post like:
Hope to see you at service tomorrow at 9:00 as we start the new series “A Giant Life”
Tomorrow morning at 9:00 we will be talking about how David conquered the giants in his life. What giants has God conquered in your life? What are you trying to conquer today?
The very first rule of social media that I put in place with the churches I work with: There should be more question marks than periods on your page.
Now of course this is a rule of thumb but people come to your page to interact, i.e the “social” in “social media.” By positioning your post with a question mark it creates that interactive environment and a door for them to walk through, a door they are more than happy to walk through.
By making sure many, even most, of your posts end with a question mark you breathe new life into your page and those managing it. Try it out for a week, start adding a question to the end of your posts. What questions get the best response and interaction for you?