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Blaine Hogan On Creativity

Blaine Hogan On Creativity

July 27, 2011 by

I was fortunate to catch up with Blaine Hogan, the creative director at Willow Creek, and talk about his new book Untitled: Thoughts on the Creative Process.

A few highlights from our interview:

  • Often our focus is all on ideas. We spend a lot of time talking about ideation and brainstorming and finding that great idea. Blaine points out that the idea isn’t the end game.
  • We need to move away from literal by embracing surprise.
  • No budget, no time? Those are things to celebrate and Blaine explains why.
  • I’ve always struggled with the concept of “the medium is the message,” I’ve thought that that philosophy ends up watering down the importance of the message. Blaine speaks to this and points out our need to focus more on context than the message.

I could have talked another half hour just about his closing “one more thing” as well. Good things coming out of the creative mind of Blaine Hogan.

What conversations and thoughts does this conjure up for you?

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Michael Buckingham


With the goal of making the church the most creative place on the planet, Michael founded Holy Cow Creative, the church’s creativity and design studio. He is also the creative director for the Center for Church Communication and Church Marketing Sucks. You can find him speaking at conferences such as HOW, Echo, and MinistryCOM. Check out his blog, Jesus Hates Papyrus, where he continues to help the church intentionally reflect Christ in how it communications.
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