Every week I hold online office hours and answer questions from folks like you. This week I answer a question on how to promote and grow a church Facebook fan page. We also take a look at how to wean your ministry leaders off of too many communication materials. Take a look and be sure to join me every Wednesday from 2-4 p.m. CDT for online office hours!
How would you recommending getting more traffic to your church Facebook page?
My answer: For starters:
- Is it linked from your church website’s homepage?
- Is that link “above the fold” on the homepage?
- Do you have it listed on your e-mail signature?
- Does your senior pastor have buy-in for the fan page?
- Is he or she a fan?
- Is it in your bulletin?
- Do you have relevant content on the fan page or is it an “info dump”?
- Have you e-mailed the entire staff and asked them to join the page?
- Has the staff invited their friends to join the page?
- Has your senior pastor/primary teacher talked about it from the front?
- Have you made an announcement about it from the front?
- Have you e-mailed the congregation asking them to join the page?
Once we get past those, we’ll have some more to talk about.
How do I get ministry leaders to stop over-producing publicity materials? They want flyers, brochures, posters, videos, door hangers, etc. for every event! How can I wean them off their fear that without all these no one will show up to their event?
My answer: Could you try “experiments”? We tried this once with our church bulletin and it worked like a charm.
Essentially, you say something along the lines of “Let’s try an experiment. For the next sermon series/event/kick-off/VBS, we’re going to do _____ instead of ______.” Of course, you fill in the blanks with whatever you don’t want to do with what you do want to do.
I have found that people are much more willing to try something out if they know it’s not permanent. The benefit, of course, is that if you try an experiment and it works (i.e. the same amount of people show up to the event) you can then continue the experiment until it becomes the new normal.
Start slow. Start small. Get some small wins under your belt and gradually move to those time- and resource-consuming events that drain the life out of everyone (including you!)