While browsing Twitter the other day I came across two people talking about churches thanks to videos about them.
First up was the “my church is cooler than yours” boast followed by a link to a video showing Cause Community Church in Brea, Calif., attempting to break the world record for simultaneous arm wrestling. That’s right, 216 people arm wrestling at the same time.
Next came a plug for a news story covering just one of 190 service projects done by North Coast Church in Vista, Calif. The news story covered a massive volunteer project to spruce up Kelly Elementary School of Carlsbad, Calif., site of a school shooting last year.
Now we could sit here and talk about how ridiculous simultaneous arm wrestling is and how great this massive service project was. But I’m not interested in comparisons. In both cases the actions of the church prompted a video to be created and someone to tweet about it.
What’s your church doing that’s worth talking about?
Now you could walk away from this post thinking that you need to do something to get people talking. You’ll think about ways to manufacture interest and remarkableness that will get passed around the social sphere.
Don’t do something just to get talked about. That’s like the kid who tries too hard to be cool. You need to be authentic.
You’re already doing something. Maybe the question to ask is why whatever you’re already doing isn’t worth talking about.