So you think your church needs a website. Or a new site. Or a better site. Rock on. Welcome to Church Websites 101, a quick and dirty series about how to start or restart your church’s website.
Now that you’ve got an over-arching communications strategy and you’ve found your champion, it’s time to actually think about your website. But don’t go picking content management systems or debating stock vs. real photos just yet. It’s time to do some planning.
- What’s the goal of the site?
- Who’s your audience?
- What do the powers that be expect from the site?
- How will you possibly keep the site updated with everything else you’re doing?
I know, I know, you just want to get working on the site. We’ll get there. But the more time you invest in this process now the better your site will be. The more likely it will actually meet your church’s needs and you won’t be revisiting it in a year or two.
As you plan, match goals with objectives. If your goal is to get people to visit your church, how does the site help?
Think about specific tasks and measurements. If you want the site to boost event attendance, how do you know if the site is responsible?
Remember to weigh priorities. If you want people to think about Jesus, does your nursery schedule really accomplish that?
Be realistic and lower your expectations. Everyone dreams big, but the reality is you’re going to run out of time, money and energy. So plan for it from the start.
It’s easy to dive right in and pick colors, layouts and debate a Twitter feed in the sidebar. But the more you can do big picture planning for your site the more likely you’ll come out with a site that works.
More Church Websites 101:
- Check out the full series, Church Websites 101.
- Or get those resources and more in our ebook, Getting Started in Church Communication: Web Basics: