Despite the onset of blog posts and tweets, the old printed volume still holds the power to change our thinking. Our expert series continues with some book recommendations.
What’s one book that’s changed how you communicate?
Brian Gaffney: The book that has had the greatest impact on my overall communication style is Edith Poor’s The Executive Writer: A Guide to Managing Words, Ideas, and People. I was introduced to the book more than 13 years ago, while working in corporate America; but, not a year goes by without me refreshing myself by reviewing at least a couple of chapters. It helps to keep my writing focused. I highly recommend it to communicators of all levels.
Paul Armstrong: That’s tough, because communication runs several parallel lines. Communicating visually and verbally are obviously different. But when I think of communicating, one has to think of order. I’d say what changed my perspective the most was Edward Tufte’s Visual Explanations. I also couple that heady work with Seth Godin’s Purple Cow which is really a pep-rally for thinking differently and why it works.
Danielle Hartland: Less Clutter. Less Noise. by Kem Meyer is the obvious choice because the girl knows what she’s talking about. Church communications is a different beast than regular corporate communications, and she tackles it well. I have to say, though, that Relational Intelligence by Steve Saccone really changed the game for me. It’s about developing relational skills and seeing people as more than a means to an end, but really placing value on the person. Sounds like a no-brainer, but it’s worth your time.
Shawn Wood: Less Clutter. Less Noise. by Kem Meyer should be required reading by any church communications volunteer or staff. It is the handbook of why this position even exists. Changed the game for me (even prior to the book through my friendship with Kem) and set me on a course that shaped how I communicate in total.