What do you do when you’re given a title that’s boring?
What do you do when the current sermon series just isn’t grabbing you?
What do you do when the big event isn’t something you’re real excited about?
Do what Bridgestone did. Get over it and find the challenge.
They sell tires. Yawn. Super Bowl is for the funniest commercials, everything is ignored or ridiculed. There’s nothing funny about tires. Right?
Yesterday they rolled out (ha ha…get it?) two of the funniest ads during the Super Bowl. Yes, you read it right, funny ads from a tire company. Take a look.
I’ve said it before, our job isn’t simply to make things look good. We’re communicators, our art can move something from boring and tired to compelling and engaging.
Thanks for the inspiration and reminder Bridgestone.