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Kiwi Beer Ads Poll Results

August 3, 2010 by
Kiwi Beer Ads Poll Results

Plenty of you followed along as one Kiwi church got busted for copying a beer company’s advertising then reconciled, getting free services from the beer company’s ad agency. The whole story was a whirlwind, and it left folks divided in the comments. So we turned to a poll to see your opinion on this whole story.

78% of you aren’t too disturbed by the whole thing, and that’s split right down the middle. 39% of you don’t get the big deal in the first place. They were playing off a popular campaign, and this beer company should just take a chill pill. And another 39% of you disapprove of their copying, but you’re firm believers that “all’s well that ends well.”

22% of folks that responded aren’t so gracious in this situation. 12% of you think stealing ideas crosses a serious line, and you’re not ready to make up for that just yet. You think the church shouldn’t get such a free pass. Then another 10% are outraged, but for a different reason. Why in the world would a church copy a beer company in the first place?! Church and alcohol don’t mix.

Either way, it seems we’ve all learned a lesson from this one. Don’t copy, and if you can avoid it, just don’t mess up in general. But if you do, find a situation that’s a win for everyone.

This week, it’s a question everyone can answer: Does your church do a good job of telling stories to mobilize others?

Visit the Church Marketing Sucks home page to weigh your vote.

Post By:

Joshua Cody


Josh Cody served as our associate editor for several years before moving on to bigger things. Like Texas. These days he lives in Austin, Texas, with his wife, and you can find him online or on Twitter when he's not wrestling code.
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