Last week we shared the annual report of our nonprofit parent, the Center for Church Communication (CFCC). This week you can go even deeper into the inner workings of CFCC by checking out a Q&A with Executive Directory Cynthia Ware.
She explains her role and responsibilities, mentions some of the projects in the works and gives a sneak peek at what’s coming. She also talks about the importance of church marketing:
“If you are a local pastor, it might surprise you to know that you have a “brand.” Whether you like it or not, whether you even believe it or not, your church has its own brand. By that I simply mean your own story, your own distinctive, your own calling, function and assignment from God. Some churches are telling their stories magnificently. Others, not so much. If there is not a clear and unique vision being cast–your message is nondescript.”
Check out the complete interview.
