I’m speaking next week to a group of college pastors, and I’m struggling. The first session is about church, communication and creativity … no problems there. The second session is about web sites, and that’s where I’m stuck.
I’m not stuck because I don’t understand web sites, I’ve been involved in the technology world since we called web sites BBSs. I’m realizing my struggle is from a good tension, a tension brought from growth with how you and I, and everyone around us now use the web.
Does a ministry need a web site anymore? Could the web site be replaced with a web strategy? We have Facebook, blogs, twitter and an assortment of other technologies that keep us connected on so many levels and with so many things. Does a web site add to the clutter or does it clarify the ministry’s voice?
I don’t know. I know I watched Mark Horvath of Invisible People make a huge splash and has many people now listening to his voice on the homeless … using Vimeo, Twitter, whrrl, Facebook and most recently Ustream on his iPhone. He has a web site, but I’m not sure it’s really what drove the attention.
I see YouVersion as a tool with huge potential … more so on a mobile device than a web site.
I watch my son (17) spend more time on Facebook than any other web site. The only thing that comes close is hulu.com.
Not trying to cut myself out of the picture here (I still have bills to pay), just giving you an honest look at some of my thoughts. No answers, just questions.
Questions are good.