The Internet is more than a delivery method.
As I was reading a report on the meeting of the European bishops and reps from Facebook, Google, YouTube and Wikipedia, one of the quotes really grabbed me. It points out why so many miss the power of the internet.
From the article:
During a press conference, [Bishop di Falco] described the Internet “as important as the invention of the printing press,” saying just as the printing press helped make the Bible available to everyone who could read, the Internet can make the gospel accessible to everyone who uses the Internet.
Too many times this is how we’ve viewed the Internet, as another delivery vehicle and why we see so many sites as nothing more than electronic brochures. While the Internet certainly is great at delivering information quickly and does make that information accessible to millions what makes it so much more is people.
The Internet isn’t powerful because it connects you to information, but because it connects you to other people.
A great example of this can be seen in LifeChurch’s YouVersion. If they had looked at the internet as a delivery option, it would simply spit out scripture. Instead they looked deeper and created something that’s about interaction with the scripture and each other.
This lesson is true for all of our marketing. It’s not about delivering information, it’s about making a connection.