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Communication You Can Believe In

November 10, 2009 by

2009_11_03_Hooker.jpgIf you’re like me, it’s often easy to be more focused on communicating the hope of what’s next than it is to heed the need for accurate communication about what’s now. From the men’s retreat to summer camp, it’s easy to get lost in the hype of tomorrow.

During the Battle of Chancellorsville, Major General Joseph Hooker was so convinced his Union Army was going to defeat Robert E. Lee’s Confederate Army that he communicated it was OK for troops to barbecue the night before battle because victory would be theirs in the morning. “Fighting Joe’s” embarrassing retreat the next day can be traced to his misplaced hubris about communicating a reality that did not exist, contrary to repeated attempts by advisers that suggested otherwise.

I think it’s due time we stop expending so many resources telling people about our next event, next campaign or the next sermon series, and instead spend more time communicating what is happening now. The stories of transformation. The stories that inspire the imagination. The stories right in front of us. Telling stories I know are true go so much further than telling stories I want to be true.

I’m all for thinking ahead and leading people into the future, but not at the expense of communicating what God is doing now.

Post By:

Brad Abare


Brad Abare is the founder of the Center for Church Communication. He consults with companies and organizations, helping them figure out why in the world they exist, why anyone should care and what to do about it. He and his wife Jamaica live in Los Angeles with their daughter, Miró.
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2 Responses to “Communication You Can Believe In”

  • Sam
    November 10, 2009

    Looks like someone’s done some reflecting on Malcolm Gladwell’s Catalyst talk!


  • Craig Littlejohn
    November 11, 2009

    Brad… you hit the spot. There really is so much to be taken from these moments. We have been going through some stuff at my new church where we would all like to focus on what is ahead . However, we are learning to walk in the story God has for us right now. And finding great peace. Thanks for the post.



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