Just yesterday, Michael Buckingham said,
The Internet isn’t powerful because it connects you to information, but because it connects you to other people.
And that’s what social media aims to do. In theory, social media is the technology that is connecting the church–to one another, to the world, and even to God. But is it really working?
42% of you say social media has been a wash for your church. People haven’t been so zealous about replying you that they’ve crashed Twitter, but they also haven’t gone out of their way to publicly berate you on Facebook.
The next biggest chunk of you are the 25% who haven’t tried. I’d love to hear more about this. Are you folks simply not willing to try? Is it not where you want to spend your time? Do you believe computers are possessed?
The next 20% are connecting with people like never before. Social media has been a serious boon for you, and you’re loving the way God is using you. But only slightly less of you, 14%, have found it to be a total bust. (Cue sad trombone.)
If ever there were a time for you to step out and comment, this is it. What have you had success with? Why do you think it was successful? Where has your church crashed and burned with social media? If we really want to tap into the connective power of emerging technologies, we’ve got to share our ideas and stories with one another. To get things started, here’s how one church makes use of social media.
And in the mean time, participate in the Church Marketing Sucks battle: Which are you more likely to read: bulletin or e-mail newsletter?