Designer Von Glitschka recently shared his experience doing a branding/identity project for Northwest Church in Shoreline, Wash. He shares the many iterations the design went through as well as some insight into the final product. Don’t forget to check out the video.
This is a fabulous glimpse into the creative process. Designers can learn a lot of insider tips and process, and non-designers can get a feel for what really goes into a logo project. You get out what you put into it, and that definitely shows in this case. This was originally shared in the Church Marketing Lab, another reminder that it pays to check out that creative community.