Tim Schraeder is exploring a simple question: should churches hire full-time communications staffers? Admittedly, he’s got a bit of a bias, being the director of communications at Park Community Church and all.
It’s an interesting argument for full-time church communication staff. Tim and most of the comments argue in favor of this type of person, but it’d be interesting to hear counter-arguments as well. Is this a waste of money? Should church communications be crowd-sourced to church members? Is it better to work with ad agencies and the like instead of staffing your own? Feel free to weigh in either here or on Tim’s blog.
And for others still, this is exactly the permission your church needs to hire someone full-time to direct your communications.