7 is greater than 1

August 19, 2009 by

7 is greater than 1. I know that sounds obvious, but as this video from Soul City Church reminds us, we seem to forget that when it comes to church. That’s a big reason I do what I do. We need to communicate in a way that is sticky, sticky enough to show up on Tuesday and Thursday and not just a warm fuzzy feeling on Sunday. Watch the video and let it challenge you not just in the way you do church, but also in the way you live your life.

Soul City Church hasn’t launched yet, but if this video is an example of what they’re going to unleash they’re one to watch.

Post By:

Michael Buckingham


With the goal of making the church the most creative place on the planet, Michael founded Holy Cow Creative, the church’s creativity and design studio. He is also the creative director for the Center for Church Communication and Church Marketing Sucks. You can find him speaking at conferences such as HOW, Echo, and MinistryCOM. Check out his blog, Jesus Hates Papyrus, where he continues to help the church intentionally reflect Christ in how it communications.
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11 Responses to “7 is greater than 1”

  • Christy
    August 19, 2009

    It’s great except for the typos.


  • Kevin M.
    August 19, 2009

    That is awesome! This has been something that God has been challenging me with lately. Church is not somewhere we go or something we do. We are the church! I recently preached a sermon series on this subject called “The Church has left the building.” You can check it out here: http://kevinmartineau.blogspot.com/search/label/The%20church%20has%20left%20the%20building%20series


  • Kevin
    August 19, 2009

    Hmmm… interesting concept! The church being the church as a lifestyle and not just an event. Always refreshing!
    It seems as if there is a major call by God to bring us back to some of the basics of our walk…discipleship, repentance, etc.


  • Adam Rushlow
    August 19, 2009

    Great message and a really awesome, simple little way to communicate.
    Personally, I love this approach to church and I think it is desperately needed. I hope this church will share the Gospel along their way.
    That may sound simple, but it doesn’t always happen. It seems like more and more churches are into being everything for their community needs except the gospel.
    The retaliation often following is that “we need to be more relevant in our community.” I say do both…be relevant while sharing the Gospel, or else you’re just “loving” people to hell.


  • Rick Wilson
    August 19, 2009

    This is a great concept – very clever. Two challenges: It’s about a minute too long and could have used one more visual element to really make it pop! Started getting repetitive.
    Great idea – great message!


  • Kimberly
    August 20, 2009

    Ditto, Christy. Great video, but they need to fix the “they’re” typo in the third frame. It seems nitpicky, but first impressions matter and it’s a lazy oversight for something they obviously spent a lot of time (and probably some $$) on.


  • Sean P
    August 20, 2009

    This seems like an awesome idea for several reasons, ESPECIALLY if they aren’t all preachy every day of the week. Functioning like a normal human being the way the bible teaches to function out in the eye for all to see, that is BEING the gospel, talk is cheap now days, look at Obama hahaha.
    As awesome and exciting as a church like this seems to me, I still remain skeptical. Why does it have to be ALL about the church? Are these all church events they will be doing? Will this church ask its congregates to volunteer for all these events several days a week? When a church wants to be so involved it makes me cautious of that church.
    What happened to teaching people how to live a good loving life? Work hard, raise a family, be a functional part of the American way of life, and worship the creator on Sunday? I miss those days.
    Just be a good person, love the creator, and give thanks to he who provided, why all the showiness? When does life start to be about God, and not about church?
    How ever if this church is just a bunch of church members chilling out amongst the community and being human beings and not pushy christians shoving around there beliefs then this will be ONE awesome church. I hope they stay real, and stay human.


  • Michael Buckingham
    August 21, 2009

    You’re so right Sean. I love what this video says, but it is certainly much harder to do. I’m a big fan of earning the right to talk about Christ and my faith. But even then we need to love people to just simply love them. Not to earn the right to convert, not to get them to come to church, but just to love them.
    That doesn’t mean we should ask them to church, tell them about our faith, etc. those things are important, but they’re not the only things.


  • Brent Schoppa
    August 31, 2009

    Loved the video. I was wondering, although it’s a question or response that’s a bit more shallow than the previous were, what exactly did they use to produce the video?


  • Andrew
    September 3, 2009

    The video was made using Adobe After Effects. The writing and voiceover were done by the folks at Soul City Church. This is a good representation of the fact that art (visual and otherwise) will be a key ingredient in the expression of Soul City Church.


  • Los
    September 3, 2009

    I love this church.
    :)



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